To boost blog traffic with Facebook, you need to understand its relevance and functionalities. A recent report confirmed that Facebook is the most frequently visited website in almost 126 countries in the list of 137 where this study was carried out.
Facebook is the ultimate place to promote yourself and entice people into reading your blog. This post will explain how to boost blog traffic with Facebook. It is ideal because so many people use it and Facebook users relate to brands more than anyone else on social media.
In the United States, 70% of all internet users are actively using it. Worldwide, there are over a billion people who engage in Facebook monthly.
How do you stand out among the plethora of pages and brands competing for attention? Not to mention personal messages and posts from friends and family.
Problem with Facebook Traffic
The above data looks amazing and overwhelming for bloggers looking to enhance their blog presence on Facebook. However, recent Facebook algorithm updates such as Edge Rank has made it nearly impossible to boost blog traffic with Facebook.
Earlier, bloggers used to have Facebook Pages with thousands and millions of ‘likes’ that enhanced their blog outreach but the algorithm updates have reduced the possibility of blog posts getting any kinds of response.
Of course, the reason for the Facebook changes is because they want users to utilize their paid platform such as Boost Post but for a blogging beginner, spending money on Facebook ads is a remote possibility.
Does that mean you can’t boost blog traffic with Facebook? Surely, you share blog posts on your Facebook profile and perhaps some Pages, but profile shares won’t give you more than 100 views at a time and Page engagement is almost NIL these days.
Should Facebook be abandoned? No, not yet! Let’s understand that importance of Facebook web traffic.
Importance of Facebook Web Traffic
There has been huge speculation that social media web traffic does not give you monetary benefits. At the same time, bloggers cannot reject the fact web traffic is essential to improve the ranking of your blog, in the index of the world’s most popular search engines.
Obviously, this can also increase the rate of lead conversion which will turn your blog into gold-hatching eggs.
Yes, millions of people join different social media websites for entertainment, communication and finding their lost ones. Why can’t you use the same platform for attracting the much needed web traffic to your blog?
In short, improving blog traffic with Facebook is an ordeal if you don’t have advertising budget.
However, there are still strategies which can be used to boost blog traffic with Facebook.
Strategies to Boost Blog Traffic with Facebook
Below are 7 strategies that will help to boost blog traffic with Facebook.
#1 Blog Traffic from Facebook
Utilize the existing account you have on Facebook that is linked to friends and family. Post your blog content on your profile page and then click the share button. Explain your business intent in a personal message and then share it with all your Facebook fans.
Make sure to balance the amount of posts you send, so as not to overwhelm your friends and family, with information about your business.
Use a short quote from your blog to entice people into wanting to read more and keep updates short, under 140 characters.
#2 Add an image
Enhance your blog by adding an image along with the description. Facebook users engage with posts that contain images 120% more. Make sure your image is attention-grabbing, visually appealing and large; at least 1200 x 628 pixels.
The Social Warfare plugin is an excellent choice for optimizing the addition of the title, description and image. It allows the use of social share buttons and will even let you classify which images you want shared.
#3 Manage and Strategize
Use the less is more strategy. Essentially you want to form your own audience, not just Facebook’s. This can be accomplished by having fewer followers who are more involved, and regularly like and share your blog information.
Build an e-mail list by offering subscribers a bribe to join. Suggestions are checklists, courses and templates. Use the auto-responder feature to help them out with the material and to further inform subscribers about you.
You can urge your subscribers to join your Facebook page or formulate a group to foster a sense of kinship. By using an e-mail list, those who eventually join you on Facebook will appreciate the info you share more, and are more liable to share it with others.
#4 Join a Facebook Group
Participating in a Facebook group that is relevant to your blog material is a great way to promote your business and attain clients.
There are a lot of groups to join where you can discuss blogging or entrepreneurship with compatible people and receive first-rate feedback.
Many of these groups have specific days where you can share a summary of your blog or a most recent blog post.
By focusing on this connection you will engage people into taking an interest in your blog. Make sure you also read other people’s blogs within the group and share those too; this give and take builds a support network.
#5 Start a Facebook Group of Your Own
If you have trouble finding a Facebook group that is related to your material, then perhaps you might want to create your own group. By doing this you can promote your own blog material within a fun and interesting forum.
You could produce a weekly newsletter that people can sign up for as requirement to join the group. This promotes a sense of camaraderie.
Include announcements regarding member’s successes and a roundup of the week’s conversations. Connecting Facebook group to newsletter will help to boost blog traffic.
#6 Be Yourself
These strategies are good tools to use as a way to avoid obvious self-promotion and spam. It establishes your product as an authentic place for other bloggers to learn and work together. It is most important to be yourself and be open to ideas and suggestions.
#7 Regularly Measure Web Traffic Stats and Leads
Since you’re going to spend time and money on Facebook, you need to monitor traffic statistics and leads. Perhaps, you’re targeting email subscribers and you need to measure how much per email are costing you on Facebook.
When networking on Facebook, it is better to keep your readers and fans engaged in the discussions and it is much more important to keep an eye on the traffic and leads. You can set up custom campaigns on Google Analytics to track traffic and leads.
With regular promotion, both paid and unpaid, the popularity of blog will increase as well as its conversion rate. It will also give you an idea whether your strategy to boost blog traffic with Facebook is working or not!
Facebook can be simply used as a great marketing and promotion tool for your blogging business. The simple strategies won’t work anymore; you need clever tricks, strategies and an understanding of your audience mindset.
You can try to include your links to all posts, monitor the traffic status on regular basis and stay neutral to the platform to boost blog traffic with Facebook.