To create website layouts seems easy. Except, that it isn’t – if you want the site to be good, or successful in terms of traffic or influence. The technical details aren’t difficult. But what is difficult, is making a site that makes sense, is easy to navigate, and performs the function that you want.
So, if it seems like there’s a bit of a balance that’s necessary when you’re a web designer or developer, then you’ve hit the nail on the head. Therefore, for some basic tips on doing something as simple as creating layouts that match content themes, consider things like exploring news and opinion blogging sites, looking at single featured topics, creating interactive potential, focusing on social aspects, and understanding the speed of the feed (loading times, that is).
In this article, we will talk about the nuances to create website layouts that match the content themes. Creating a website goes beyond purchasing themes and installing on the web server. In an essentially advanced amalgamation of technology and business, it is paramount to choose the best possible business layout, especially when the business is completely online.
A website layout works like beautifully presented offline store. You want to create the best impression and win over buyers. Investing in a web appearance, distinctly designed to deliver relevant information has statistically shown to improve the legitimacy and visibility of a business.
Moving ahead, we present some reasons how you can create website layouts by tapping into the user / consumer intent of coming to your website. UI and UX is essential, so is essential how a consumer perceives your website.
#1 Create Website Layouts to Match Content Themes
A good place to start looking at how information can be displayed via your website would be to look at a good news and opinion blogging site such as BuzzFeed. Check to see how the elements on the page appear. Also, can you tell if they would be displayed correctly both on a desktop and on a mobile screen? What parts stand how? How long are the headlines?
Once you answer these questions, you’ll be on your way to understanding the basics to create website layouts that you can use in your own creations.
If you look at BuzzFeed, which is an entertainment site, their navigational options, use of colour, images, stylization of article titles and other elements are suited to their purpose – creation and presentation of entertaining content.
Certainly, a lot of thought has gone into the decision part. You need to invest time into understanding:
- # Who are your consumers / buyers?
- # What do they want?
- # How should my website look to attract the target buyers (search for competitors)
- # What elements should be there to make the website better conversion-oriented?
Ponder over these questions for a while.
#2 Single Featured Topics
What about sites that focus on one simple topic – those would be the ones to check out next. Often these have a larger assortment of photos, video, and audio – but all things that are very specific and laid out in an informative and natural way. If your particular site is narrowed to a particular niche, you’d do well to look at how to feature topics on a webpage that makes sense within the framework of your audience.
Take a look at site like 9Gag.com or ViralNova.com. While 9Gag is known for publishing interesting and LOL-worthy images, Viral Nova started the trend of ’10 things you should know and number 7 will blow your mind’ kind of headlines – both these form a part of their whole strategy to create website layouts.
Once the agenda is clear, peripherals like content sharing options and re-blog options fall in its place automatically.
Also, one aspect that many designers and developers forget about during programming and creation is the idea of speed. Depending on the strength of a connection, some people phones or computers aren’t able to download large graphics or interactive elements very quickly. Make sure to speed check all of your created sites at different levels of this connectivity to troubleshoot.
#3 Creating Interactive Potential
Interactivity is a big part of many popular websites as well. This interactivity can come in the form of a comments section, or a way to give feedback to authors, or you can even install some sort of live chat function if you plan on being online the same time that your virtual guests are.
Any way that you can create connections through your design – those are the things you should be thinking of in the development process.
For example, check the DISQUS commenting system, which is replacing the native WordPress commenting feature. DISQUS is an interactive tool through which you can connect to other commentators, get updates on comment replies and likes, and follow other people.
Similarly, there is Quora – the popular Q & A site is created with the agenda to fuel human interaction. It’s unlike any social sites. The use of red colour gives a dominant impact and users have access to various tools to answer questions, leave references, upvote and downvote answers and many more. You can share your Quora answers on other social profiles and even gauge your popularity via the accumulated number of views received on your answers.
Notice the level of interactive features on both the examples.
Even if your online business mandates a static website, have an active customer support system, an active blog, maybe an Instagram account to document progress and so on.
#4 Focusing On Social Aspects
Don’t disregard the social aspect of websites as well. If you make sure to create ways that people can share your content through various social media outlets like Facebook and Twitter, that’s free advertising all around!
It’s a problem with businesses and content marketers in the world to generate traction on social media. Often, we see people creating content that go viral in 24 hours. Is there any secret behind going viral? No, it’s simply the art of creating content that people want. How does this tie up to create website layouts? It does – your website or blog should be created keeping the social sharing factor in mind. It should enable the user to share content easily.
For example, you can embed Facebook commenting script in the blog. As such, people using Facebook can directly comment on your content and the same will be automatically shared on the Facebook profile of the commentator – this will bring additional eyeballs. Or, you can use DISQUS commenting system or a create a platform like Medium where readers can highlight content and make specific social media shares.
You should spend a lot of time to create website layouts which complement your business rather than going by what everyone is following. Be unique.