Are you looking for a way to drive more traffic to your website or blog? If so you should consider adding a forum to your website. It doesn’t matter if you are providing a service or selling a product, a forum can help you build a list and make more sales. Here are just a few of the many benefits of having a forum on your website.
Building a Community
One of the biggest benefits associated with a forum is the fact it can help you build a community around your website. And to put icing on the cake, it’s a community of people who are actually interested in what you have to offer. If a visitor takes the time to join your forum, there is a good chance they are really passionate about the topic you cover.
Since they are so passionate, they are more likely to read and share your content, recommend your site to others, and most importantly, invest in your products and services.
Discussion forums also have the ability to generate conversations. People visit forums to ask questions, make comments and respond to others. When these things take place, they create a long thread of interactions. In some cases a thread can have thousands of responses. This can have a direct impact on your SEO.
Better Market Research
If you want to be successful in any business, be it online or offline, market research is a vital component. The great thing about forums is they make it super easy to conduct market research at any given moment. All you need to do is browse around the forum to see what’s being posted. You should also pay close attention to whose posting on certain topics.
If you want to narrow down exactly who your target audience is and what they want, a forum will provide you with all the information you need. Once you know what your target audience wants, you will be able to better serve them.
When you build up a strong community through a forum, your job as a business owner becomes a lot easier. Your forum can turn into one of the best resources you have for your business. Instead of having to answer every question you receive via email, you can turn a section of your forum into an FAQ.
When visitors have questions you can refer them to the FAQ section of the forum. Eventually users will opt to search the forum for answers to their questions instead of sending an email. This will save you both time and money as you won’t have to hire an additional person to respond to inquiries.
Earn a Larger Income
Last but not least, depending on the nature of your forum, you may be able to make a nice monthly income by charging a membership fee. If your site is looked at as a valuable resource, people will gladly pay to have access to the information it provides. Keep in mind people don’t like to do a lot of research. They would prefer a one stop shop. If you can provide that, you could have the potential to make a passive income every month.
There are several benefits to adding a forum to your website. It’s certainly not a necessity for every business or every website. However, if you do decide to add a forum, you will be able to leverage the many benefits it can provide.
If you are using FatCow for your hosting and WordPress for your platform, adding a forum is a very easy task. You just need the right plugin and you will be able to start building your community, performing better market research and adding profits to your business.