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How can you Keep your Website Ranked High on Google?

If you want your site to be competitive, there are some things you need to know and understand. It is important that your website ranks with Google, or you will not see a lot of traffic. There are several ways you can improve your ranking, and you will find an overwhelming amount of resources that describes these tactics.
 
A portion of the resources that you find will put a heavy emphasizes on SEO, while others do not highly promote this method. As a business owner, you want to do everything you can to help improve your website’s ranking. Here are some tips that will help you increase your website rankings.
 

Google Guidelines

 
Google Guidelines
 
You want to follow the guidelines that Google has in place. This will help you get the most traffic, as they are the ones who rule the internet. Take the time to thoroughly go over Google’s quality guidelines, and ensure that you are following them. Google will not look at websites that do not adhere to their guidelines. That in return will hinder your website’s traffic.
 

Fresh Content

 
When you do not add any new content to your website, your ranking will decrease. You need to update your site on a regular basis to keep your rankings intact. Otherwise, all of your hard work will be lost. When you keep your content fresh, visitors will want to come back more often. So, keeping your site updated plays in your favor.
 

Algorithm Changes

 
Google is continuously changing their algorithms, which means you will need to keep up with their guidelines. One recent Google update included an algorithm change that increased website rankings that were mobile. Keeping up to date with Google algorithm changes will help you keep your rankings.
 

Build Links

 
Build Links
 
Building links is very important. This will help build traffic, but you want to make sure that you are building quality links. Otherwise, they could affect your website in a negative way. When you have quality links between your site and other sites, your chances of showing up in a search result increase. You want to focus on quality not quantity. If you link to a site that Google doesn’t favor, it will decrease your rankings and traffic.
 

Search Results

 
You will want to analyze your search results, from time to time. This will help you know what your visitors are looking for. If you notice that your rankings are increasing or decreasing, you need to find out why. There are tools that will help you analyze your site, and see what is making the difference as far as traffic goes. If something you did is working in your favor, then you want to continue in that direction.
 
Search Results
 
Understanding your rankings, and how they affect your website is crucial. You need to know what works and what doesn’t. Your website’s success can really affect your business, and you want to take all the necessary steps to ensure you have continual traffic coming to your site.

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