Millions of site owners use WordPress to publish content online. Most site owners start in their own way, but as their sites grow, they realize the need to better organize their workflow. The typical workflow of a site owner includes managing drafts, queuing posts, scheduling, and dealing with co-authors. In this post, you will learn how to manage your editorial calendar in WordPress like a pro.
Editorial Calendar in WordPress-1. Scheduling Posts in WordPress
Consistency and timely updates are the key to success for any successful site. If you are publishing content on a regular basis then you need to choose a time and frequency for your articles. However, the problem is that you can’t just sit and wait for the right time to hit the publish button.
WordPress comes with built-in feature to schedule posts. When editing your post, click on the Edit link next to publish option.
This will reveal the date and time selector for your post. You can choose to publish a post later by selecting a date and time in the future.
After selecting your date and time hit the OK button and you will notice that the publish button below will change into Schedule.
Now all you need to do is hit the Schedule button and your post will be scheduled to appear on your selected date and time.
By scheduling your posts, you can automate the process and don’t have to worry about publishing posts on time ever again. Most professional bloggers and site owners schedule their content on a weekly basis. This gives you time to plan for future articles and evaluate your content strategy.
2. Managing Your Editorial Calendar
Working with multiple author or planning a content strategy you will need a lot more than just the default WordPress tools. Thankfully, there are plenty of tools that will help you do all these things. One such tool is the awesome Edit Flow plugin.
Edit Flow is a free plugin and it allows you to manage your editorial workflow much more efficiently. It shows you an actual calendar of your posts. This helps you visualize what’s going to be published soon and where you need to work.
Apart from that it adds custom post statuses so that you and your authors can save posts as pitches, ready to be published, need review, and anything that you want.
It also allows you to add editorial comments for each post. These comments only appear on the post edit screen and other authors working on the post can see and reply to those comments.
3. Communication and Teamwork
We all know that communication is the key to great teamwork. When you run a popular blog or any other online publication where multiple users work to create great content, then you need to build a communication model that is much more effective and efficient than email.
This is where Slack comes in. Slack is a powerful platform for teams to communicate. It is like IRC on steroids. You can create rooms where you can share anything you want with your team. You can also chat one on one or create more channels for smaller teams, tasks, and projects.
Slack comes with apps for all mobile devices and platforms. It also integrates with all your favorite apps including your WordPress site.
Thousands of companies and small businesses are already using Slack to better communicate and work more efficiently. The core WordPress development team also uses Slack for effective communication and is on its way to ditch IRC and Email for good.
4. Finding Content Ideas
Finding ideas for useful and share-worthy content is the most crucial task for any site owner. Many bloggers and site owners feel that it is becoming more and more difficult to find new ideas. It feels like every thing good is already used by so many websites that there is nothing more left to be said on the topic. Here are some easy tips to help you find a never ending stream of great ideas for content. This your option for installing the Editorial Calendar in WordPress.
1. Google Keywords Tool is the number one destination for generating post ideas. It was developed by Google to help advertisers find keywords with less competition, more searches, and better value for the buck. It is also used by content marketers to generate ideas for useful content that people are already looking for.
Simply enter keywords or phrases related to your blog topics and it will generate lists of similar keywords that people have been searching for. Find keywords with more searches and develop content using those keywords as the main theme.
2. Expand Existing Content: If you have been running your site for while, then you already have a list of the most popular content on your site. Use this list as a starting point and start building on that.
3. Social Search: Social sites like Twitter, YouTube, Tumblr come with their own built in search tools. Use them to find new post ideas. All three of them will start showing you relevant searches as you type different keywords. Find the most popular, most retweeted, most asked things from these channels and create useful content for your site.
4. Ask your users: Let your users know that you are open to suggestions. Many how-to sites get a lot of content ideas from users asking them how to do something. Go out of your way to ask users what they would like to see on your website.
5. Optimize Each Post
Make it a habit to carefully scrutinize each post before scheduling or publishing it. Watch out for spelling and grammar mistakes in your articles by carefully proof reading them.
Make sure your paragraphs are not too lengthy, people don’t like to read too much text. Break your post into sections by using headings, lists, and quotes so that your text is easy for users to quickly scan.
WordPress SEO plugin by Yoast is the best WordPress plugin to optimize your content for search engines as well as users. It comes with the usual title, description, and other SEO related features. But it also helps you analyze individual posts before you publish them.
These tips will help you become a more efficient editor and much better blogger. Use these tips with consistency and patience and you will see how quickly it improves your editorial skills.