We will start this off by saying something a little controversial but I assure its true. Your law firm is better off not having a website than having one that is poorly designed and provides absolutely no value to the visitor. When people come to your site they need to be able to find exactly what they want in as few clicks as possible. Don’t make your site so complicated that visitors get frustrated and simply leave.
Here are a few simple lawyer website design tips you can use to turn your website into a lead generation machine.
Lawyer Website Design-Make Sure Your Site Is Mobile Friendly
This is a tip that is shared quite often when it comes to business website design. In this day in age, you can expect over half of your traffic to come from mobile. If you want to effectively generate leads, your site needs to be able to cater to mobile visitors. The good news is doing this is as simple as installing a software on your site or hiring someone to do a quick update to your code.
Set Up a Blog
A blog is without a doubt one of the best assets you can have on your website. A blog in and of itself can be a traffic generation machine when set up the right way. The good news is setting up a blog is as simple as clicking a few buttons. Most web hosts have one click installations which means you can be ready to go in a matter of minutes.
When you set up your blog, be sure you set it up using the WordPress platform. This is the best platform as its easy to use and you can install a variety of different plugins that can help you generate more traffic and more leads on autopilot.
Understand The Power of Keywords
While you should never stuff your site with a ton of keywords, you do need to have them strategically placed throughout your website. What you have to understand is when people are looking for a lawyer, they go to the search engine and type in a serious of keywords. For example, if a user types in how to file a wrongful termination lawsuit into the Google search box, you want to make sure your site is optimized for those keywords. That is done by creating content on that particular subject matter.
Always Provide Value
Your number one objective should be to provide users with as much value as possible. The more value you provide, the more leads you will ultimately generate. Every piece of content you post on your blog should solve one particular problem. Don’t make long drawn out posts that would take hours to read. Keep it short and simple. At the end of each post offer a free report or free consultation.
If you are constantly providing valuable content, your blog will eventually pick up traction and start ranking in the search engines. Once that happens you should start to see a steady stream of new leads coming in every day. Lawyer Website Design will represent your company and what your overall goal.
Developing your lawyer website doesn’t have to be hard or expensive. With a hosting package from FatCow, you will get all the tools you need to create the perfect website fast.