Link acquisition has been around even before Google released its algorithmic filter, Penguin. During pre-Penguin times, purchasing automated tools was one of the fanciest things that you could do.
But today, you won’t need several tools to speed up your link acquisition process. Link building today is more of a labor-intensive job wherein the more hours or people you put into project, the more chances are that you’ll get good results.
Link acquisition requires team effort. If you’re building links for an enterprise website, it would be easy for the brand to get some coverage on top media outlets if the whole team (online marketing) is willing to cooperate in the link building process.
It is best to always build awareness among the team.
In this post, I’d like to share a few tips on how you can speed up your link acquisition process.
Let’s get started.
Prioritize internal site management with Ahrefs Tool
Link acquisition starts with fixing internal errors in your website and speeding up your pages’ loading speed/time that can otherwise harm your pages’ rankings in search results.
A few things to consider when it comes to internal site management:
Fix broken pages in your website by 301 redirecting them to relevant live pages or simply removing them if they are irrelevant to your website’s theme (and have high bounce rates or low pageviews).
Choose a good domain and hosting provider like Hostoople to lessen errors due to maintenance timings.
Make your most important pages visible in your website, particularly those that you want to get more visibility and acquire relevant links. You can fix certain widgets in your sidebar or add simple advertisement below your every post to link to your landing pages or high quality content.
Increase links of the pages that can potentially rank in SERPs by internally linking to them from your high authority pages (ranking pages).
Remove unnecessary menus in your website to emphasize menus that need more attention – highly linkable pages.
When errors are fixed and important pages are emphasized in your website, it would be easier for linkers (bloggers/researchers) to link to your content/page.
Regularly monitor your competitors’ link profiles
Pages pointing to your competitors’ domains are one of the low-hanging fruits in link building given that you’re rest assured that they are relevant to your brand and there is a high probability that you can earn links from those pages (obtainability factor).
Competitor link research can help you in most of your link building activities, including:
Speeding up your link prospecting activity since you’ll be able to find link targets simply by consolidating all links of your competitors into one giant spreadsheet.
Identifying news sites that cover your competitors’ brands, research how you can engage with journalists/reports in those news sites and reach out to them via email to get some coverage for your brand as well.
Analyzing linking behavior in your space to be able to adapt to that environment quickly (e.g. see if many blogs in your niche provide guest blogging opportunities).
Finding new link opportunities by easily looking at the fresh data of your competitors’ link profiles.
Looking for upcoming linkers in your space to become the first one to connect with them, build stronger relationships and get links. Growing domains are good to target in link building since they have high chances of linking to older and authoritative sites.
If you want a detailed guide on link monitoring, you can check out this post on how to monitor your links effectively.
Create a simple and effective process
Every brand from any industry has its own kind of process. The process makes it easy for products or services to be served and available to customers or clients.
In link building, a simple process allows the team to become more productive and efficient in what they are doing. A new link builder could easily adapt to changes and perform necessary actions aligned to the business-related goals if he/she has a detailed process of the company.
For instance, if you’re doing guest blogging, you can follow this simple process below:
Prospect for guest blogging (content contribution) opportunities by doing Google searches for write for us [keyword], guest post [keyword] or become a contributor [keyword]. Don’t just follow the footprint, you can find more related blogs by using this advanced search operator – related:
Create a giant list of guest blogs (at least 100) with specific base metrics (AhrefsRank, Domain Authority, engagement level, # of shares per post, etc.)
Research on point persons of those blogs listed in your spreadsheet and their email addresses and social accounts (e.g. Twitter profile).
Reach out to them using your preferred email template or you can customize every email you send to them.
Follow up on guest blogs that you don’t get responses from one week after your initial outreach.
Write posts based on guest blogging guidelines, quality perceived by the audience on those blogs, target audience and popular topics/posts of those websites.
Submit your posts to guest blogs for approval.
Wait for their feedback or follow up on them after one week of submission.
Promote your guest posts on various channels (email, social, blog, etc.)
Whether you’re a one-man team or a full-grown company, if you have several detailed processes, you’ll have the ability to scale your brand’s campaigns or projects.
You can check out this post about simple broken link building process for new and intermediate link builders.
Final thoughts-Link Acquisition Process
Learning how to speed up activities (even small) in your link development campaign can help your team to become more productive and yield more results in terms of links and referral traffic for your website or brand.