There are two types of backlinks that you can get for your website. One of these is a reciprocal link and the other is a one way backlink.
Reciprocal links :
Reciprocal links are when two or more sites get together and agree to link to each other.
These types of links are good if your purpose is to gain traffic from the other website but reciprocal links do not carry much weight.
With the search engines because they are so easy to obtain and can be easily manipulated.
If you are looking to improve your search engine rankings then the type of backlinks that you are looking for are one way links.
This is where another site links to yours without expecting a link back to them in return.
These type of backlinks carry much more authority according to most of the search engines, especially the bigger ones like Google and Bing.
How you go about getting these coveted one way backlinks is going to depend on how hard you want to work or how much money you are willing to spend.
Whatever you do, stay away from any techniques that violate the terms of service of any of the search engines.
If you do something against their rules and you get caught your site may very well be banned from that search engine and all of your efforts will have been wasted.
You should think in terms of long term strategy, not short term gains. There are three ways that you can go about building your backlinks:
1. A One Way Link Building Service
There are companies out there that for a fee will handle all of your linkbuilding needs for you.
You just need to decide what type of backlinks that you want and how quickly you want them to be built.
It is a good idea to have them spread out the linkbuilding activities over time and to have the backlinks built to point to pages inside of your site as well as the main index page.
Both of these will help with the search engine rankings of your site. This is the most expensive of the three options but frees up the largest amount of time for you to handle other tasks.
2. One Way Link Building Software
Many software options exist for those who wish to have a little bit more of a hands on approach to linkbuilding.
The biggest advantage of software over a service is that you have direct control of what backlinks get built, how fast they get built, and where they point.
In many cases the software that you can buy to perform these tasks is the exact same software that the services use to build your links.
Choices of software range from those that you purchase outright to those that you need to pay a monthly fee to access.
Software is an excellent middle ground between a backlinking service and doing it all manually.
3. Build Links Manually
For those that have little or no money to spend on linkbuilding or those that want to have absolute control over every detail then building your one way links manually is the answer.
It is a time consuming process but it can be done without spending a single penny and all of the backlinks are built when and how you want them.
This is the method most webmasters start with to save money but the experience is a great asset even later.
When you start to outsource these tasks so you know exactly what needs to be done to keep your site safe.
By knowing how the process works from building your one way links manually you will be able to spot any questionable techniques and avoid getting tricked into using them.
I have been doing seo for over 15 years and it has changed a lot. If you need any consulting please reach out to me and we can talk.
I will be starting a new website to help local companies rank better in the search engines. This should be launched by the end of May or the first week of June.
Growing any business online takes education of what a good link is and a bad link. this takes time learning from link valuation metrics like moz tools, ahrefs and a few other tools.
It can be done and you will see your rankings growing month over month with our service.
Please reach out to me at my contact form on the website above. I will contact you back right away.