Any company or individual that’s serious about building a high-functioning website for their audience knows they need a solid host to rest it on. That’s why they come looking for you—the trustworthy, supportive, and knowledgeable hosting company. But just because you can provide a hosting space to your customers, that doesn’t mean you have all the tools needed to help them manage it.
Invest in a Comprehensive Control Panel Solution
You’re in the business of selling hosting solutions to businesses and other individuals in need of a website. You shouldn’t have to worry about building your own control panel solution or leasing an expensive one from another provider. If you’re serious about building your hosting business, you’ve got to invest in the right tools upfront—the ones that will save you time, save you money, enhance your reputation, and help you scale with little effort.
There is a lot to be said for Plesk in terms of its flexible control panel offerings for different user types. Today, however, I want to focus on the big business benefits this particular platform has for hosting companies.
8 Reasons Why Plesk Is in the Business of Helping Hosting Companies Grow
Regardless of how large your company is or how new you are to this business, in order to succeed as a host provider, you need a reliable control panel solution. Following are the top eight reasons you should be using Plesk if you want to easily grow your business and impress your customers in the process.
Reason #1: Usability
I’m in the business of reviewing hosting solutions and I can say with all honesty that one of the most common complaints I hear about hosts pertains to the user-friendliness (or lack thereof) of the control panel. I think a lot of hosting companies forget about this when piecing together all the elements of their business. They know they’ve got a secure and reliable hosting solution, but then they skimp on the control panel, thinking their customers will just use the content management system instead.
But as any good developer will tell you, the control panel is an essential part of a website’s maintenance and management. This is why the user interface needs to be just as suitable for the experienced developer as it is for the novice webmaster.
The Plesk control panel just so happens to excel in this regard. The super-intuitive UI will save you countless hours of headaches having to field calls and emails from frustrated or confused customers who need help finding their way around the control panel. If you want to focus on running your business, you’ll need time-saving capabilities like these on your side.
Reason #2: Simple, Single Solution
The same tool that your customers use to manage their websites is the same tool you use to manage all of your customers’ properties. All that ease of use I just mentioned above? You’ll have the same level of convenience when managing your own business and the multitude of moving pieces within it. This includes control over:
- All your clients’ accounts.
- Domain management, including set up, transfer, and cancellation.
- User access rights.
- Account limitations as well as add-ons.
- And more.
Reason #3: Flexibility of Access
There is a huge emphasis these days placed on the convenience factor of working with a business. That’s why websites no longer have the luxury of just being mobile “friendly”. They’ve got to be responsive and to work consistently across any and all platforms, browsers, or devices.
The Plesk solution places a heavy emphasis on this convenience factor as well. So if your customers want to use this control panel with a Windows operating system, the platform supports that. And if they prefer Linux, they can use that as well. As a bonus, users of the Plesk control panel don’t have to choose one over the other. So for dispersed teams that work on various OS, the platform will adapt to whichever system is preferred.
Cross-browser support doesn’t stop at the base operating system either. The Plesk interface is responsive and works across all major browsers, with mobile apps also available.
Reason #4: Scalability
While it’s admirable when companies want to develop their own control panel solutions, I always think about the long-term investment in making a decision like that. It’s no longer just about creating a proprietary website management platform. It’s about committing to managing, maintaining, troubleshooting, upgrading, securing, and evolving that platform all on your own.
If you’re in the business of providing a hosting solution to customers, wouldn’t you rather focus on what you do best? You should be working on making sales and building your brand, not on having to manage your platform.
You might only have a couple hundred customers right now. But what will you do when you’ve got thousands… or even millions lined up and wanting help? You can’t reasonably manage your platform while managing all those customer accounts. That’s why an established control panel provider like Plesk comes in handy for hosting companies looking to scale their business.
Reason #5: White Label Branding
As a business owner, you want customers to associate the services they receive from you with your trustworthy brand. However, when relying on third-party providers to deliver part of your solution, that experience can sometimes be interrupted.
It’s not that you want to fool customers into thinking that the control panel is your platform, but why give them any reason to hesitate when stepping into a tool that looks completely foreign to your brand?
As with any other part of your hosting company’s branding, you want every experience customers have with you to be a consistent one. The process of “skinning” your tools to match your branding is what’s known as white labeling and it’s something Plesk has already thought of. Within your admin portal, you can:
- Add your logo.
- Change the title bar to show your company name.
- Update the branding theme (once you’ve activated the Extension).
- Select languages.
- Include custom links to resources or web pages that exist outside of the control panel (like to tutorials on your website).
If you want customers to view you as their one-stop-shop, you’ll want their experience with you to be non-stop… even if Plesk is helping you take care of the backend management of the control panel.
Reason #6: Low-Cost Multi-Tenancy
If you provide shared hosting space to customers, you need an affordable way of pulling this off. Of course, you want the ease of use (for you and your customers) to be there, but you need to make a profit off this, too.
That’s why I always advise hosting companies not to build their own control panel. It’s just too costly of an investment. For easier management of multiple web properties, you need a platform that offers unlimited domain management at a reasonable price. Plesk not only offers that, but also offers subscription, account, and reseller management solutions too—which I think are especially valuable for hosting companies new to the game.
Reason #7: WordPress Expertise
WordPress powers the majority of websites and I don’t see this changing anytime soon. That being said, it’s especially appealing to customers to know that the hosting company they work with supports WordPress. If you don’t have the expertise in WordPress to enable you to do this, don’t worry about it because Plesk does.
One of the biggest problems users have with content management systems is security. WordPress is no exception. So for hosting companies working with Plesk, you’re in luck. The WordPress Toolkit comes with the Web Host package and gives you and your customers extra support where it’s needed:
- Easy plugin and theme management—which is a particularly weak area that hackers like to sneak their way in through.
- WordPress core update management. This is another area that happens to be vulnerable to hackers if not closely monitored.
- Automatic security scanning of all web properties on your server.
If you’re looking to tap into that large market of WordPress users but you’re afraid that your lack of knowledge in the CMS is holding you back, you can rely on the Plesk WordPress Toolkit to give you that extra clout.
Reason #8: Easy Upsell
If you’ve used a content management system like WordPress as extensively as I have, then you know that one of the reasons it’s so popular is its extensibility. There are so many plugins available for free (or for a small premium) that make using WordPress that much easier and better.
Plesk’s extensions work similarly and help hosting companies do more and offer more in the way of:
- Developer tools
- Social media
- User authentication
- And more
If you want to provide a more stable and secure platform for your customers and give them a greater range of functionality, Extensions are the perfect way to upsell those additional capabilities.
Don’t be limited by or put undue restraints on yourself in terms of time or money. Get a reliable control panel hosting solution that helps you focus on what you do best, allows you the flexibility to scale your business, and continually impress your customers.