It doesn’t matter if you’re a writer, a musician, or a photographer – developing portfolio online is a must if you are a creative or freelancer of any kind.
It’s the one place where potential clients can go to see everything you have to offer them. That means that you need to make sure that you have everything you could possibly want to show people in order to get them to hire you.
Your portfolio needs to showcase the work that you do and what you have done. If you aren’t sure how to best do that, keep reading.
In this article, we will share tips for developing portfolio online.
3 Basics for Developing Portfolio Online
Here you go:
#1 Use Videos, Not Just Photos
You need to show people what you have to offer, especially if you are creating art or you are a photographer. The more they can see of your work, the more likely they are to hire you or buy something from you. When it comes to musicians, you can share your music on your portfolio in many ways.
Take a cue from Park West Gallery and create videos to share on your blog, through YouTube, of your creative processes. Also, check out the channel of iiSuperwomanii Lilly Singh – a YouTuber and Internet sensation with 10 million subscribers and a massive fan base. Her portfolio is what she creates on YouTube and it’s winning her millions of dollars and follower-base.
This is an excellent way to show people how much work goes into what you do. Lilly Singh also runs a daily video blog (vlog) channel with 10-minute byte of her day – this itself has 2 million subscribers!
Freelance and artistic work isn’t easy, and some people don’t realize all of the time and energy that goes into creating something amazing.
The reason you’re developing portfolio online is to create a brand and achieve recognition – as such, your visibility shouldn’t be compromised.
#2 Spice Up ‘About’ Page
Every online portfolio and even every business website needs an About page. The About page is a glimpse to your existence and personality – it tells a visitor who you’re and if you’re looking at employment from the online portfolio, the About page needs to be very strong.
For the creative folks out there, the About page is the place where you can let people know who you are, what you do, and why you do what you do. Use this space to explain to people why you got into your art or freelance career. Read this post on Inc about dramatically improving the About page.
Let us show you some examples of a good About page.
Example 1: Less Films
The page contains personality – with a witty copy and image of a tattooed wrestler. It shows the sense of humour of the founders and gives the company a brand personality image.
Example 2: Grove Labs
The About page plays a video. According to Forrester Research’s Dr. James McQuivey. 1.8 million words equals one-minute worth of video! A video enables you to tell a story in a quick, digestible and engaging way. Since the built is responsive, it offers a great smartphone user experience.
You could also separate it into two About pages. One that is all about you, and one that is all about why you do what you do and what you have to offer.
#3 Make Sure People Can Find You
Developing portfolio online isn’t complete without enabling people to contact you – to buy something or hire your services. Have a Contact page, but make sure to give them a few ways to get a hold of you.
Often, webpages offer a lot of ways to contact someone. Big publication or corporate contact pages need to be different as it is a big organisation with hundreds of employees, with their own contact requirements but yours is a small one-man show. You don’t need multiple ways to contact.
Therefore, while developing portfolio online, decide how people are going to reach out to you. Use the method which you’re always active on. If you’re on emails, display the email id. If you don’t want to share a direct email you can set up a contact form for people to use. Or, you can share social media options too.
Let us show you some examples of a good Contact page.
Example 1: We Like Small
Very neat and impressive, with an aerial shot of their location.
Example 2: Music City
Professional and informal at the same time. It’s fun, intimate and gives the impression that the people behind it is easily approachable.
Example 3: Noearaujo
Direct and stripped down to the necessities – lighter on the website theme and design.
If you have a phone number that you use for business you should share that as well, but many people prefer their initial form of contact to be via email. If you don’t have a brick and mortar business, but want to share an address for communication by mail. Make sure you are clear on what the street address is for.
Your online portfolio should be easy to the eyes and instantly show your personality and work profile. You don’t need a complicated portfolio site that requires daily maintenance. Simply grab your domain name and hosting (discount offer), use WordPress and start developing portfolio online in 5 minutes!