If you want to get the most out of your inbound marketing strategy, you must add landing pages to the mix. A landing page is a web page that has one purpose and that is to capture the lead. When it comes to marketing online, capturing the lead should be your number one objective. Once you capture the lead, you now have the ability to communicate with your potential customers over and over again.
How To Get The Most Out of Your Landing Pages
It’s not enough to just throw up a landing page and expect visitors to give you their information. There are certain things you need to do to ensure conversions and sales are high. Here are 4 tips that will turn your landing page into a conversion machine.
Use an Attractive Headline
When a visitor lands on your landing page, the first thing they will see is the headline. If the headline doesn’t get their attention they will quickly exit the page. Keep in mind the attention span of the average online user is eight seconds or less. That means you have very little time to get their attention and make them want to know more.
Your headline needs to be as clear and concise as possible. As soon as the visitor lands on your page, they need to know exactly what you have to offer and how to get it.
Use the Body of Your Landing Page to Further Explain The Offer
Once they have read the headline, visitors will want to know more. The content on your landing page should show visitors the value of downloading your free offer. Use a few bullet points to highlight the benefits of your offer. Be sure to point out how your offer will help the visitor deal with a specific problem.
Use an Attractive Image
Most people are visual by nature, which makes using an attractive image on your landing page is so important. Relevant images will instantly attract visitor’s attention. Always remember the brain processes images a lot faster than it processes text. Using an image is a great way to get visitors to read the rest of your page.
Have a Clear Call to Action
Don’t just send visitors to your landing page without telling them what they need to do to get your offer. You need to have a clear call to action on your page, which tells the visitor exactly what to do, and how to do it. Most landing pages keep the default “submit” text on their download button.
Try experimenting with different wording. For example, try using “download now” or “show me how”. This makes it more engaging and increases the likely hood your visitors will actually submit their information. Putting a little thought into your call to action can significantly increase your conversion rates.
Following these 4 basic tips is a great starting point for creating a landing page that converts!