Guest blogging is undoubtedly one of the best and effective ways to grow your online business. However, a lot of people have not been able to decide whether to start guest blogging or not, in most cases due to lack of awareness on the power and influence it has on making people become aware of their site including their products and services.
If you want to take your business to a whole new level and dimension, guest blogging can help you in so many ways.
Traffic – Quality and Quantity
Digital marketers invest a great deal of time in guest blogging. The reason for this is the opportunity it presents in terms of getting quality traffic. Guest blogging increases traffic to your site as your guest blog gets to be read by the loyal following of the host blog owner’s site.
Aside from the additional visitors sent to your site, you also get quality traffic from guest blogging. This refers to visitors spending more time than usual digging through your post and clicking the link that leads backs to your website.
With such type of visitors, you equally increase the chances of making new clients or customers out of such traffic as they show interest in what your site is offering.
Building Domain and Search Engine Authority
It is every digital marketer’s stumbling block – how to kickstart a campaign to build domain awareness and search engine authority. The various techniques of SEO involve a long and tedious process – requiring considerable amount of time before achieving anything.
With guest blogging, through a well-crafted content and authoritative backlinks to your guest blogs, your domain building campaign starts at the very first guest blog you posted on a host blog’s site. To slowly build it up, you have to constantly post new and fresh guest posts on high-quality and reputable host sites within the industry.
Building Industry Authority
In order to earn the respect of users or followers of the host blog’s site, it takes an endless flow of information-rich content, offering new and fresh contents regularly and keeping the audience wanting for more.
By guest blogging, you get your guest blogs easily associated with the reputation and authority of some of the top-notch host blog owners in the industry. Such association will gradually develop into recognition of your own authority and reputation that stems from the continuous supply of relevant, engaging and compelling guest blogs.
While good and creative writers can easily come up with interesting articles or guest posts, the exposure a writer gets from guest blogging will also enhance his writing skills. Host blog owners are a varied lot – one perceives guest post differently from another.
As such, the writer is forced to constantly monitor his writings and use criticism received from host blog owners to improve his craft.
Building Online Influence
The beauty of guest blog service is that it welcomes opportunity for customer or reader interaction. Guest blogs can elicit comments and feedback and other call-to action features.
The reaction your guest blog will get through comments and opinion may well indicate the influence your post has on the readers. The more your guest post engages the readers, the more effective your post is considered. And an engaging guest post will definitely spread fast and easy with the convenience of ‘likes’ and ‘share’ features of the host blog’s site.
Increased Exposure and Brand Awareness
The usual problem encountered by newbies in digital marketing is the lack of exposure or not knowing where to post their content other than their website in order to get the right and needed exposure that will eventually lead to brand awareness.
With guest blogging, you get the chance to have the existing audience of the host blog read your guest blogs. And when such audience regularly encounters your guest blogs, they will come to remember your name or brand and in the end they will seek more information about your site and what you have to offer.
Building Potential Subscriber or Customer Base
Getting traffic is one thing; getting subscribers is a huge thing. Guest blogging allows you to build a subscriber base – these are the readers who agreed to receive regular updates and guest posts from you. Whether the subscriber base remains that – or develops into a customer base, guest blogging facilitates the subscription process.
Know What Others Think of Your Guest Post and You
Guest blogging gets you exposed to an audience with varying opinion and perception. Since the audience does not know you yet, you can expect to receive honest and sometimes dishonest opinion about your guest blog and you as the author of such guest post.
Such comments should be used to further enhance your content-writing craft in order to satisfy the unhappy readers of previous guest blogs. This is a good way to improve your work and make it easier to understand.
Building Social Media Profile
In terms of exposure, social media networks are the best platform to build your online profile. The vast user base of these popular social media sites offers an irresistible platform to build a following or a user or community base.
If social media sites users engage in your guest blogs, the quality of your guest post will spread easily and fast. With more people showing interest in your guest posts, it’s a clear indication of the quality content you have satisfactorily gotten across the social media audience and community.