Latest Trends in the Web Hosting Industry You Should be Aware

To select a suitable web hosting service for your business you need to consider factors such as reliability, service, and cost.

You can start by reading review to get a good idea about the features and benefits offered by various web hosting industry services.

The global web hosting services market is expected to top $143.8 billion by the year 2020 fueled by the booming eCommerce industry.

web hosting industry

Uptime percentage is important in the web hosting industry as downtime means unhappy visitors, lost revenue, and a potential hit to the search rank. Select a vendor that offers speedy resolution to your issues.

As for cost, you need to invest in a web host that offers the best loading speed, storage space, and bandwidth for the amount your budget allows you to shell out.

To make an informed choice about providers you need to keep up with the latest trends and understand the evolving web hosting industry landscape.

This article helps you by providing the lowdown on the biggest trends that are expected to dominate the web hosting services industry in 2017 and beyond.

Improving Cloud Security

Cloud services have become very popular for the powerful features and advantages they offer.

Even small businesses can afford to invest in a cloud provider because the packages are flexible and affordable.

However, security has become an important issue in this field. Hackers are on the prowl trying to breach cloud systems and gain access to critical data.

Therefore, cloud providers are focusing on identifying and addressing weaknesses in their security system to thwart hackers and malware.

Customers have also become wiser about cloud security issues. To allay their concerns, hosting providers are using training, collateral, and copy to communicate the steps and technology they use to strengthen the security of their hosting products.

They are continuing to invest heavily in upgrades and improvements to ensure their systems are safe and secure.

Cloud Providers are Differentiating Themselves:

Till now, hosts have been focusing on creating infrastructure for cloud hosting and offering basic services.

The trend now is for vendors to provide additional services and layer differentiation. They are also using automation to eliminate human intervention.

Automated processes increase the margins on individual plans. The consumer’s task is to understand the efficiency of the potential provider’s processes so that they do not face any issues later on.

Cloud hosts that offer differentiated services are focusing on communicating their benefits to users. It is not enough to emphasize on quality customer support.

Providers also need to effectively market the differentiated features they offer.

For this purpose, they are spending heavily on marketing. Differentiating has become important for cloud hosts as they are competing against the market leader Amazon which has commoditized cloud hosting.

Increased Reseller Partnerships

With big players such as Amazon dominating the hosting industry, smaller services are concentrating on building robust partnerships.

They are profiting by enhancing their reseller and affiliate partnerships.

Many small and medium-sized vendors have evolved into bundlers for the select services packages required by online companies and small businesses.

Such providers have evolved into middlemen that are using quality support, niche specific strategies, and affordable pricing to remain competitive.

Some experts are speculating whether these hosting providers will eliminate their infrastructure and focus on acting as simple resellers. With reduced infrastructure expenses which will increase the margins for big players like Amazon and others.

Focus on Mass Market Web Hosting

Major domain registration and hosting providers such as GoDaddy offer website building apps too. But innovative companies such as Weebly and Yola are revolutionizing the scene.

They are solving the wide need for companies to build a cheap and easy-to-manage website.

These companies are advertising their simple website builder tool which is offered free and also include other services such as hosting and domain registration.

They are using a smart repackaging approach to hosting for small businesses by providing accessible and non-technical features and services.

This intelligent marketing method is paying off as it is attracting more lay users and small businesses.

For detailed reviews on Weebly, Yola, and other innovative web hosting industry services, you can browse a reliable B2B business directory.

Domain Changes Increase Opportunities

Recent domain changes are creating additional profit opportunities for hosting providers. They are benefiting by hosting websites that have non-US extensions.

Websites are no longer restricted to using just .com, .org, and .net as extensions.

Today, you can select from greater than 100 extensions and many more will be made available in the future. Consumers are researching whether a provider charges extra or offers specific benefits when hosting popular extensions like .me and .co.

Specialization with Wider Services

Consumers are shifting workloads from traditional services to specialized application and infrastructure environments such as SaaS and IaaS.

The winners in this race will be providers that offer specialized infrastructure bundled with the broadest services. Traditional hosts that provide limited options will be left behind.

Shift to Private Cloud

Enterprises are increasingly moving their workloads to private cloud because is easier to use and offers greater data security compared to public cloud.

Plus, private clouds provide more accessible and streamlined websites as well as lower costs.


Mobile is definitely the future. Therefore, network service hosts will benefit by providing mobile connectivity to their cloud systems as well as reliable security for mobile devices.

Traditional companies that neglect this technology and innovation will lag behind. More users are utilizing a mobile device for internet searches than desktop computers.

Therefore, companies need to ensure their websites show up on mobile searches.

Mobile responsiveness has thus become essential for website design and hosting providers need to focus on providing the necessary features and support to ensure web pages appear good on mobile devices.

Innovative Hosting Features

Many providers are already offering SEO tools. The trend now is for hosts to provide Generic Top Level Domains (gTLD) that create a unique website URL which companies can use to present their services and products.

gTLD enables you to create domain names such as “” and “” which can help your business appear prominently in search engine results.


The major web hosting industry trends outlined in this article are driving infrastructure development as well as the manner in which vendors offer services and present them to customers.

Consumers need to stay updated about the evolving industry dynamics to make informed decisions.

Feel free to share your feedback on this article as well as on the advantages and drawbacks of the hosting service you use to host your individual or company website.

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