As a restaurant owner your number one objective is to get as many people in the door as possible. After all, the more customers you have, the more money you will make. Thanks to the internet getting and keeping customers has become a lot easier.
These days potential customers start their search online. That means they will see your website before they ever decide to step foot in your restaurant. That’s why it is so important your site is designed in a way that the user experience is so great people will want to make reservations right on the spot.
Here are 5 restaurant web design tips that will help you get more out of your website starting today.
Restaurant Web Design-Always Use Professional Photos
As a restaurant your biggest asset is the food you serve. Your website should showcase your food in a very professional manner. Low quality photos will turn visitors off. If need be, it is recommended you hire a professional photographer to come in and take pictures. It will be well worth the money.
Avoid Excessive Styling
Not only is flash outdated but it can be very annoying as well. Flash will slow your site down and have a negative impact on the user experience. Music is also something you should avoid using. Most users don’t want to listen to music while viewing your site. Any type of excessive styling is a big no no when it comes to website design. While you do want your website to look good, you don’t want to overdo it.
Make Sure Your Website is Mobile Friendly
With over a billion smart phone users, there is a good chance a big chunk of your visitors are using mobile to access your website. If your site isn’t mobile friendly, you will lose a lot of visitors. You will also lose rankings as Google no longer shows love to sites that aren’t mobile friendly.
This goes back to user experience. Make sure your users can view your site no matter what type of device they are using. A mobile optimized website will automatically detect the type of device the end user is using and properly display your website.
Always Be Collecting Email Addresses
Email marketing is and will always be the best way to communicate with your customers. Always have a form on your website that collects the name and email address of your visitors. A simply way to get people to opt in is to offer them a special discount for doing so. Once you have a customer on your email list, you can easily market to them over and over again with the click of a button.
Have a Reservations Page
Having a page dedicated to reservations is a great way to enhance the user experience on your site. Most people don’t want to call in their reservation. They would prefer to log on to your site, fill out a short form and hit submit. By providing this type of service, you are sure to increase the number of reservations you receive.
If you want the best restaurant web design for your website, choose FatCow hosting. They offer many tools to help you design your own restaurant website with ease.