There are many things you can do to help improve your website. Optimization seems to be the one thing that helps a website succeed the most. Many people are turning to split-testing to make their websites run more efficiently. This really unleashes the power within your website, and allows you to see what visitors want when they come to your site. Split testing will allow you to study all areas of your site individually and as a whole.
Split Testing Methods
In the beginning, when you start laying out your website, you are pretty much guessing at what you think visitors would like to see. With the power of split testing, you will actually be able to see and understand what your visitors want to see. Why are they coming to your site, and what will keep them coming back. Split testing is a powerful tool that can make your website highly successful.
First, you will need to install a split testing tool. It is really up to you when it comes to choosing a split testing tool. Then move on to testing page elements once your installation is complete. You want to ensure that all your titles are precise and talk to your readers. If they are complex, it could hinder your readers from looking any further at your site. Thus, your conversion rate will be affected.
Elements to Test
Some of the most common elements that you will want to test include your proposed value, title length, and the color and size of titles. You will want to make sure that your call to action is clear on your landing page, as this is one of the most important elements of your whole website. If you do not have your call to action optimized correctly, you could lose out on a lot of visitors to your website.
You will be able to customize and test your call to action by using a variety of myriads. Elements to look at include size, color, text, placement, and spacing. This will all affect your call to action.
Testimonials are an important part of your page. They tell the world the experience they had with you. It only clarifies the services and offerings that you provide. This is a great way for you to build trust with new clients. Using your testimonials is a great addition to your website. You can rotate them, and change their appearance. This will help with your conversion rate as well.
When you are gathering information from a user on your website, you will have to incorporate a variety of form elements. You do not want to complicate the information that you are gathering, because users are less likely to complete the form. You will want to test different elements to find the highest conversion rate on your form.
There are other elements to consider when split testing your website, such as photos, video and length of the content. You will want to choose a few elements to test out at first. Do not test too many at one time because it can be extremely difficult to tell which element is increasing conversion. This is so critical for your businesses long term stability and how much you can increase your revenues. I would start this split testing campaign today. Get a good designer to get you 2-3 web site layouts and start tracking the testing. You will smile all the way to the bank once you get this information.